Hey, if you're creating any content online, doesn't matter if it's on a blog, or a podcast, or a video channel, or maybe even on social media like Facebook, Twitter, Instagram, whatever, you need to focus on having a great About or Bio section. 

It's really important you nail this down because a lot of people go to that to understand whether or not they should continue to follow and consume your content. 

So, we're gonna work through five different factors to make sure that you include on your About page exactly what it needs to to get people to follow and subscribe to you. And if you haven't done this yet, you know, it's about time. It's About page time. It's about--just stick around, you're gonna learn some stuff. 

Alright, number one, the first thing you need to have is an amazing hook. What is a hook? 

A hook is a way to really capture a person's attention right then and there so that they'll be intrigued to keep reading down that page. If you don't have that great hook, you have all this amazing stuff after that, if you don't have the hook they could leave and never come back. Alright, so there are lots of ways to hook an audience. 

The first way, questions, ask questions where the answer will be (laughs) where the answer will be a yes. Meaning, like, are you somebody who blank? 

Do you typically feel blank when you blank? So, really understanding the pains and problems of your audience in a way that, when they answer these questions in their head, they're gonna be like, yeah that's me. Uh-huh, yep, I do that, okay. This might be a page that'll actually help me. So, asking questions, a great thing to do to start off your About page. 

Next, and this isn't really for social media, because you don't have a lot of room usually. But if you are on your website and you wanna have a great hook you can tell a story. So tell a great story right from the start. Something that really resonates with that person. Again, making it relatable based on the pains and problems that they have. 

You wanna show that you understand exactly what this person is going through because, like Jay Abraham says, if you can define the problem better than your target customer, they're gonna automatically assume that you have the solution. And you can do that by asking questions and having them say yes, or you can do it by telling a story where their story and your story have a matching intersection. 

Now, don't ramble or go too long with a story. You wanna get to the point really quick where a person can understand oh, that's just like me. So don't ramble on and go too long, but telling a story's great, 'cause we as humans are just fine-tuned to really pay attention when a person's telling us a story. Alright number three, you can create what's called an open loop. 

So, this is really handy because people don't like it when things aren't finished or complete. Now, that's not to say you're never gonna finish or complete this open loop. I'll give you an example in just a second. 

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But it is to say, okay a person gonna be interested and intrigued, their curiosity meter's gonna go up, and they're gonna be like alright I need to find out what's going on here. You can say things like well hey I've discovered an amazing way to do X, Y, and Z. Before I give you all the information about how to do that, make sure you keep reading, because I wanna tell you a little bit more about what you can get here. 

Now there's a lot of other ways to create hooks and also ways to combine these kinds of things together to really reel a person in and have them continue to read on, and subscribe, and follow what you do, but as long as you have a hook, then that's a great start. So let's keep going with the next part of your About page or Bio. 

Alright, so the next section that you wanna make sure you include, let me erase this really quick, is you need to make sure you understand, and the person who's there understands the benefits. Benefits, not the features. Not here's what you're gonna get, but more so the why, 'cause this is what real people want. The benefit is what a person will get if they stick around. 

And the best piece of advice I can give you is to focus on the transformation. I love this word transformation, I use it whenever I create any sort of content, blog post, podcast episodes, videos, I wanna understand okay, where's the person at, but then how can I help them? The transformation is that thing on the other end of what it is you're offering. The outcome, if you will. Now in terms of the transformation, it's just really important to note for the person who's on that page, or reading that bio, well, what are they gonna get as a result of sticking around? And then by starting with the benefit, then you can add the features one after that. 

Hey, I'm gonna show you how to make more money, save more time, and help more people, too. And this is how I'm gonna do it. So, we're kinda flipping the switch. A lot of people typically add the features first and then go into the benefits. But I love to just share the benefits first, because then a person understands well, okay I'm gonna get this outcome. I don't really care how I get it. 

Well, obviously you do, but then you go into the how after that. So it's kind of the Simon, right? 

Like start with why and then kind of pull out from there into the what and where. And, finally, another really important factor related to the benefits and the features, is making sure that you share for this person what makes you, and the way you teach these things differently. 

There's a lot of people that likely want to provide, and do provide the same outcome and transformation to people. How are you gonna do it differently? That's really important to note as well. Alright, next up, and this is really important, you wanna make sure that you show people some sort of proof. In sales, in trying to get anybody to subscribe, the proof is a really important factor in having a person understand that yeah, okay, I can trust this person. 

The proof used in this fashion, because likely a person hasn't really gotten into your stuff yet at this point, the proof is kind of just part of the first impression that a person might have on your stuff. If they come across your stuff and they see that you've been featured on certain publications, if you have these accolades, if you have, you know, awards as a result of what you've done, then they're gonna be more likely to dig deeper. Now those forms of proof are important, and they are helpful to share with others, but you can take this a step further by showing proof, if you have any, of how you've already helped other people, too. 

So, on your About page and even in your Bio, you could perhaps pinpoint certain people, or groups, or companies that you've worked with that you've helped. Now there are lots of different ways to show proof. You can show proof in the form of videos, videos are probably the most powerful form of testimonials, or if you have any other people share kind of how you've helped them, that's great. If you're a speaker, perhaps, it's great to have other conferences, talk about how well you did on stage, that sort of thing. The videos are great. 

Written testimonials are good as well, but I think to take that one step further I would also include images. Anything to break up the text on that page, again if it's on your website, makes a big difference. And people can see you, people can see how you do what you do, or what you've done for others. And that's really important. 

Alright next up we have, and this is one thing that I have really understood that works really well for me, because I know I have a good one, and that is a personal story. 

Now you might have told a story already like we talked about earlier, but this is where you get a little bit deeper about how you got to this point. Why are you the person who's writing this website? What is your mission? 

And I know, for example, I have a great personal story that really resonates with people getting laid off, starting a business, being successful after getting laid off, and falling through a state of depression. It really resonates with people, and a lot of people connect with that, but more than just the story and the outcome that comes along with it, that's relatable. 

More so it just has a person on the other end realize that you are a real person, too. And the thing is people wanna do business with other people, not websites, not profiles, not even companies. But people wanna do business with other people. When you can show your personal story, something that's completely unique to you, it's gonna help you stand out from everybody else out there who's just making noise along with you. If I were to offer one side tip, one piece of advice, it's to really nail this down, practice it, share it on stage, write it a number of times, really hone in on how you can best tell your personal story. 

Because that's gonna be an amazing tool for you to build a relationship much quicker. Alright next let's talk about something really important that's tactical. It's gonna help you actually grow your business from your About page or your Bio, and that is an opt-in form. Or it could be a link if it's on, like, social media. 

When a person's reading about you and they've gotten to the end of this thing and they're like yes, I like this person, this person's speaking to me, I want more. This is the perfect opportunity to include an opt-in box on your website, on your About page and a lot of people don't do this. I actually picked up this tip from Derek Halpern from Social Triggers who actually just emailed me one day and he said, Pat, you should have an opt-in box on your About page. I guarantee you it'll increase your subscribership. 

So, I didn't have one, I put one on, I did have an email opt-in in the side-bar of my website at the time, but not directly at the bottom. A clear CTA, call to action, to get more email subscribers. And by just simply adding it in there, I increased my email subscription rate by 477% on that page alone. 

So, it does work and there are lots of different ways to do it. You can offer a lead magnet or some incentive to go along with it, which I would recommend. People don't want more emails, so don't just say like subscribe and get more emails, or subscribe for my newsletter. 

That typically won't go over as well as if you had something that relates to them and their problems, and pains, and struggles, that you can offer to them for exchange for that email address. Now out of all these things probably the best thing I could do, to sum up, what makes a successful About page is to make sure that you don't make it actually about you the entire time. Yes, your personal story will be in there and all those kinds of things, your testimonials, and all those things are in there, right? But it's mainly about the person reading the page and how you can best serve them. So, I wanna put the ball in your court. 

I wanna ask you how are you doing in each of these five realms on your About page on your website or perhaps the bios that you have here on YouTube or any other places that you have information about you online? If you cover these five things in there, especially the call to action at the end, it's gonna help you grow your business, help more people, and build a stronger relationship with those people who can then dive deeper into the content that you have to offer and help them with. 

So, if you're up to the task, number one, hook me up with a thumbs up. But number two, also leave in the comments section below which one of these things was missing or maybe underutilized with what you have going on? 

Maybe it's all five, maybe you haven't even started an About page yet, in which case now you have a structure to make sure it's gonna be great, but of the five things which one do you feel that you just needed a little more work on? I think a lotta people are gonna enjoy hearing that well, they're not alone in this process. 

So thank you guys so much for listening and watching this. I hope you just crush it with your About page, 'cause it's truly gonna help you moving forward. Especially when it comes to building those important relationships with your audience because relationships are everything. 

So make sure you subscribe to the channel below hashtag team Techy Hydra for the win. I appreciate you guys, and again, if you haven't subscribed yet do so below, hit that notification bell so you know when new videos come out and I'll see you in the next one, cheers.

In today's time, growing YouTube has become so much tough it is that much tough to crack an IAS exam by 10th class student.

Mean so much competition over there you may be expert in any field you have best skills in photo editing video editing you have good knowledge of mobile or you have any other skills you teach good, you do good comedy but as you search You Tuber of your fields then they will be in millions of number not only this their subscriber is also in millions. 

Then will you able to grow a new channel I don't think so because you will have to face so much competition only after that you can grow so how good is that, you make a new channel which is completely unique. With a new idea and competition will be zero in that not only this in the upcoming 5 to 10 years your content should not fall down and it always goes on it is hard to find this.

But For all of your solution, today I came with a video after 4-5 day research were I going to tell 25 unique topics which are very new unique no competition and in upcoming 5-10 years no one going to beat them and if you follow all these now, then your future is going to be bright here I will tell you 25 channel ideas but if you understand them carefully then around 4000-5000 topic will come in your mind so friends the hard which I am doing in this video the concept which I have to apply here then your duty is to support and love this video so please watch the video till the end let me tell you all bullet point 1st is...

Awareness and Sympathy

You may have seen actor Varun Paruthi you have to make videos like that create such a videos.. who is sympathetic that make people emotional by doing this, your video will get full watch time and people will share them much as they can and in upcoming time this content future will not vanish friends.

Shop

2nd channel idea is very amazing if you have any shop whether you have saree shop or coat-pent shop or whether you have slipper and shoe shop or home appliances anything except these you don't have to do nothing much anything you have to make a video of 5 minutes by presenting anything you have and upload it to YouTube-like if you are working in any shop you have to close the shutter of the shop and shoot a 5-minute video of mobiles of your shop if you have saree shop you have to tell everything about that you have to present you're done you have to upload the video in YouTube and palace your Whatsapp number in its description anyone who want to buy from there so that he can buy it.

Food Making

In current time this type of channel in YouTube is very less to see and if you start something like this then your channel will grow at rocket speed friends the 3rd channel trick is very amazing you just have to make any food in the home and record it anything means anything now its depend on you what you make and that food you have to feed someone in public like a prank type no one has ever try this kind of prank you make food in the home, a record that in camera and feed that food to someone, while recording is ON this may be your preplan or if you want you can do a prank, is well its depend on you but once you start making this content then this content will stop in future friends.

LifeStyle

4th channel trick is very unique in today time life of people become very busy that we ourselves don't know what we are eating what we are drinking how we are living and what we have to follow so here if you start telling schedule per day start planing people life then your channel will be watched in helplessness means if I don't know what I have to eat today means someone has diabetes then which diet he has to follow if someone has sugar, then which diet he needs to follow you have to plan diet by knowing every disease and you also have to make a plan for normal people by doing this what happen, your video will watch in many numbers because, in today time, people mainly have a problem in this now friends. 

Students Help

5th channel trick is something like that I will also start watching your videos means how can you do effective studies board exam are going to come how to prepare for board exam pre-unit are going to come, how to prepare them means you can start telling about the unit test, weekly test, monthly test according to the channel are very less related to this content and this content will watch most of the time now you think yourself if any student addicted to your unit test videos and he get benefits from your video then why he will miss your videos so you can start making videos on this topic prediction of running this channel are very high friends.

Care

Next channel idea is very unique where you can open "Care" channel not customer care here you can show how parents can do.....baby care, husband care, wife care, or the children which are older than 10 years you can open channel on this you can tell them in routine how to take care of there children how to secure your child how to avoid them with bad habit how to take away from diseases same like this a husband for his wife, and wife for her husband can give tips these tips run very well it may be funny to listen but in reality, this content is very unique more to be seen you see after trying you will tell benefit to me, friends. 

Organize

You can create a channel on "How to organize" where you will tell how to organize your school bag, how to organize your wardrobe, and those points which every child like to watch because how to manage school bag better, how to manage books, how to manage tiffin, you will get to see very fewer videos on this topic in YouTube and it is very unique means if this video will go to someone then 100% he will watch it so you can start your video on this topic is well friends. 

Fencing

Next channel idea is very amazing here you can make videos like how to decor your home, your bike, your car, etc means here you can tell people to decorate the kitchen in the low budget can tell them best gadget they can use decorate a room, a bedroom you can make videos like this these video are watching in millions so this is a very unique idea and will always run you must try this once friends, after listening.

Roast

Next trick maybe a smile come on your face you have to roast, but not any human, you have to roast a proper meal like coca-cola you have to put out the disadvantage of that like Kurkure you just have to do backbiting you just have to start roasting the popular brand which has millions of follower you don't believe... in coming time you will get sponsorship is well just try once you will get 100% benefit friends.

Song Translation

Next trick you may get to see some videos on YouTube means videos related to "Song Translation" if you have any Marathi song than translate it to Hindi if you have any Punjabi song then translate it to Hindi and you have to write lyrics in Punjabi, English, Hindi you don't need to play any song in the background simply you just have to speak in Punjabi and translate it into Hindi by speaking and in English, by speaking you don't have to trouble with copyright you channel will monetize and it gave a value also think yourself how fast your channel will grow so you can try this idea friends.

How to

The next channel idea is very very unique that it contains will go in millions and content will never end what is that?? you will start telling... How to become an Army man, how to become police officer, how to become a peon, etc all these things run in India same like that you have to make a video on every different field you can't imagine how many videos will become currently no one is telling right about these videos. 

So currently, you can try this and now which I am going to tell you can make you laugh actually if you are a boy or a girl and you can do romance means you have very good knowledge on love tips you are a student of college so you can also in cash this there is one channel "Love Tips in Hindi".

So that channel is very good sometimes I also watch it videos so think, if you target the adults and start telling love tips and you really have skills that you can tell people what to follow what not to follow then you will get faster growth rate in this field because every guy going to watch your video so definitely you can try this field but only do when you have skilled it is not like that you have nothing skills and you start teaching others friends.

Screen Help

Next channel trick will go to take your time means too much time but here you don't need research your time will consume only in making content, not in research you have to make videos like...how to put the sim card in mobile how to take out the sim card from mobile. How to connect wifi how to connect hotspot these kind of video you have to make means you have to pick those point that no one can think of by doing this you have to make all videos here you don't have to show your face you can teach everything by just enabling your screen recording you can upload more than 10 videos per day that easy is this work definitely you can try this, and after a long time you may get to see the benefit I do not confirm you can try this according to your awake friends.

Money Management

Currently, you will not get to see any videos related to "Money managing and Bank managing" how to save your tax and money you get such a channel that starts telling you money management like how to invest your money in a home where to invest how much food to buy all thing will start telling in % so maybe it will be very beneficial so if you have skills to do managing you have studies commerce, by the way, I don't have knowledge regarding this so you can start your channel on this in this you will get to see very large growth rate and competition will very low Friends.

Travel Guide

Next channel idea, here you can become a travel guide but after going to a micro reach means you start following street food or you may go to some particular shop only..like you like only eating Biryani means hold a micro reach and only work on that go at separate places during traveling go into some micro reach and start telling about that like I want to go Shimla and I don't know how can I go Shimla.

But if I search on YouTube "How to reach Shimla" and I will get a video in which everything has been told like you come from auto it will charge this much if you come from bus then it will charge this much if you come from Aeroplane then charges are this everything, if I found after leaving Auto you have to walk 10 meters this side, 15 meters this side you will get this ahead. If you get all these things in YouTube then how interesting it is and if you upload this content video then your video will run 100% and will run for a long time it never stops to definitely you can also try this field.

Fake But Funny

Next channel idea is very different do you ever listen about Fake it India channel name if you haven't listened then let me tell you you just have to make completely fake videos and clearly mention that this video is fake this is just for entertainment purpose you have to make videos like... Coronavirus has just come so you can make a video like this mosquito suffer from Coronavirus and he cut 10 more people and they also get infected you can make videos like these which are completely fake you don't have to apply and concept just make a video on anything that comes in your mind people watch these for their entertainment but you got the cash you are growing so definitely you can try this field friends.

Equipment Operation

Next concept is very unique you can make a video not only 1 you can make 1000 videos "What inside it" if you take an IC break it zoom on it and can show people what inside it same like this if you have a gadget break it and show people what inside that gadget break the battery and show it break the cell and show it by doing this, but mobile will also start coming to you you start making something which people like to watch means break the battery of iPhone X and show it almost equal to selling a kidney don't try something like this but you can make the video of "What inside it" by breaking the gadget which is in your budget you can make a lot of videos those videos will run very fast on YouTube friends, now which I am going to tell you this content videos can go in millions of views how will it go? 

Movie Review

Here you would get many videos of review on the latest movie means in 5-10 minutes. It tells everything about the movie but no one will tell you about Theme same way people can tell you about new movies but those movies which are 10 years, 20 years, 30 years, 40 years older no one tell about them so if you start guiding that which movie people need to watch and in which way and also tell the theme of the movie in that video means tell the theme of complete movie when what happened when the suspense create start telling all things then those who are fond of watching movies will start watching and downloading the movies by watching your videos and you can generate a healthy income from that Friends.

Food

In next channel idea what we are going to manage is Time means in today time like any housewife or any gents and you already know how much they love to watch TV serials if any ladies are in your house any children they are fond of a TV serial that much that they watch TV first instead of eating food means watching TV serial. 

Anything could happen like this so what you have to do in this case per day 30-minute serial or 1-hour serial tells about that serial in only 2-3 minutes and upload that video on YouTube per day you just have to give a lecture and upload that video your work is done whoever did not watch serial will watch your video they will watch your video and they're done. 

Cartoon

You can make videos like this you can do the same work to cartoon serials means the cartoon episode Like Tom & Jerry by the way Tom & Jerry is very old you can't tell anyone about it episode but Chhota Bheem, Doraemon, etc You can tell them, whatever there new story come you can upload videos on YouTube in which you can save people time by telling them the whole story in 4-5 minutes they are getting a healthy value and your content will watch always Friends.

Photography

What is the next channel idea you have to capture photos from your mobile or DSLR and record the visuals after that you have to make a merged video of those you have to speak in starting 10 seconds of video and 10 seconds in the last of the video you have to tell the term and condition for using your footage you're done you can upload these videos on YouTube and per day you can put as many videos as you want you can sell anything in that photo you can sell that by using shutter stock remaining, all depend on you Friends?

HouseWorks

The next channel idea which I am going to tell you will be helpful for all of you you have to work on Micro Niche let me teach you by an example if you are a housewife then you don't have to do extra thing the item which is in your kitchen you have to order more item and you just have to work on that like best pressure cooker same way best microwave you just have to work on the kitchen and tell everything about kitchen if you do this then only those people will watch your video which is interesting in kitchen videos later on you can start reviewing gadget you will never run out of the content same way you can pick up any field and goes in it micro-niche pick up one thing and work only on that Friends. 

Students Help

There are many channels on YouTube which are preparing student of 10th, 12th for competition exams but very less to see such channels which prepare student of 5th 6th 7th 8th 9th with the same level of preparation that gives to 10th and12th students so if you start something like these channels complete guide student, take live classes then your classes will run more as a comparison to those because 10th and 12th class student mainly goes to tuition but most of the student of these classes do not go to tuition and will watch your video more. 

Unexpected Challenges

So definitely you can try this field is well means the study of secondary school you can try that Friends, next channel idea which I am going to tell you if you get to do 1 video viral and you settled in the heart of the people then your every video is going to be viral "Unexpected Challenges" means you have to follow those challenges about which you can't even think like... eating 1 kg green chili eat 1kg bitter gourd directly in front of Camera you have to follow such challenges. 

And you have to upload these videos on YouTube by recording them directly in front of camera people themselves try these challenges or not but will definitely see while you doing please follow this as I say it is not necessary to show eating 1kg chili you can try anything.

Agriculture & fields

Now friends, "Agriculture & fields" category very less channel to view on this content I start myself in 1 month I had 4000 subscribers you can think by yourself how much low competition is in this also in Today time so if you have knowledge of Agriculture and fields so you can start telling about that and Friends, the last channel idea.

Problems in Every House

I am going to tell you is very funny you have to choose a completely unique topic like how to cheat in exams in boards or you can make videos like how to handle your angry mom or you can make videos like how to get full marks in the exam without study means some different, amazing topics about which everyone can't think if you make videos like this definitely your video will viral so friends, these are today 25 topics if you follow these ideas today or after some days then your channel will grow 100% because all these ideas are new, unique, are of less competition and will save future.

So if you like the video then press the like button and if you are seeing me the first time and still watching me after this long video it means you have like this video so subscribe to our channel and press the bell icon. 

That's it in today's post I will see you on a new day till than Bye-Bye Take Care.

Hey, this is Abhishek from techyhydra.com. 

And today, we're gonna be talking about 60 niche blog ideas. These are topic areas that you should choose to blog about with proven demand. 

So these are going to be niche topics that are already researched. They have real blogs out there already making money. So it's proven that people know how to monetize these topics and readers want answers. 

So let's get started. 

Now, the most important thing to keep in mind when you're considering a niche to start a blog about is whether or not other people share that interest with you. Because if it's an interesting area that only you care about, or a small number of people care about, chances are it's gonna be difficult to monetize. Now, if you want to start a blog for a hobby or as a reason to just diary and chronically an adventure you're going on, then that's okay. 

However, we're talking about niche blog ideas that have real true proven monetization potential in this video. First up, let's talk about some money-related niches because there's always, always, always room to teach people how to do better with their finances, right? That's a major area that a lot of people leave the house without learning much about, in my experience. So, first up, personal finance. 

Now, this alone could be considered a niche, though it can get relatively broad. So within the umbrella of personal finance, there are tons of other micro topics that you could have entire blogs about because there are so many subjects that could be covered and lots of questions out there for readers. So within the personal finance bubble, we could be talking about a niche like getting out of debt, responsibly using credit cards, how to earn more on the side, ways to set up smart investing programs with your salary earning. 

So should you get a 401k? Should you be investing in mutual funds? That kind of blurs over into the lines of investing. So the stock market is an entire topic area for which lots of people don't know much about it. And if that's an area that you are educated on or have to experience in, then there's an opportunity to teach people those skills and gather that experience for them. 

So within investing, stock market, you can then spill off into something like frugal living or minimalism, right? So you're getting how being a niche isn't necessarily this very definite thing. Like many of these ideas will sprawl into other topic areas that are somewhat related. 

And so that gives you some flexibility too, with your blog topics, to not necessarily be locked into just one definite topic area. You could sort of cross lines into other areas that are somewhat related. Small business marketing advice, tax tips, digital advertising, sales coaching. These are all massive niche topic areas for which you could write about for years and years and years, or create videos on, right? Tons and tons of topics you could cover within these broader niches. 

So you can find a more niche within; however, these are great niches to start with, and then as you start publishing content and growing, you'll also learn from your audience. So it's always good to keep in mind that your niche is something that should be a little bit flexible as time goes on, and you learn with your audience what they want, what they crave more of. 

Healthy eating, nutrition, general health and wellness, spirituality, meditation, yoga, recipes, and meal prep advice, exploring restaurants in your city or general area, exploring restaurants in different countries and major cities around the world. This can really sprawl out in many different directions. Running, hiking, trekking, climbing, mountaineering, skating, biking. 

The list goes on and on as far as outdoor activities that have very substantial online audiences, always seeking for advice, gear recommendations, tutorial content, the list goes on and on. Within the travel niche, there are tons of specialized niches that you can get into from there. So backpacking, luxury hotel stays, solo traveling, traveling as a couple, how to travel with kids, the best destinations to visit around Europe, staying in luxury hotels, the list goes on and on and on. 

And there's plenty of ways to monetize within the travel space as well. There are hotels that have affiliate programs. There's plenty of credit cards and travel-focused credit card companies that want to reward you for bringing in new customers for them. 

And so there are lots of affiliate programs in my list link below. There's a ton of travel-focused affiliate programs you can consider joining. And that's not to mention selling your own destination guides, or releasing presets for how to edit beautiful photos of your trip. So lots of potential in that niche. In the fitness space, there's also a ton of opportunities to specialize in more specific niches. You could go, talk about weightlifting. you could pick any endurance sport that you have experience with. 

Hopefully, you love it because you're gonna be creating a lot of content about it. You could talk about training for athletic events. If you're running a marathon or cycling long distances, there are lots of possibilities there too. Photography is its own entire niche with tons and tons of specialized places to go within that umbrella topic. So you could do outdoor photography. You could specialize in portrait photography, wedding photography, and naturally, there's a way to monetize with selling your own services as a photographer, to those that find your blog and wants to hire you to shoot their photos as well. Talking about sports, basketball, baseball, football, soccer, volleyball, tennis, golf, hockey. The list goes on and on. 

There are large established audiences already for these sports. They love fan gear. They love learning how to play the sport themselves. There are lots of opportunities to monetize those types of topics as well. Parenting is a niche that has lots of opportunities within it as well. You can specialize in advice for solo parents, parenting while traveling the world, for example. Advice for fathers specifically, advice for mothers specifically, lots of little specialized opportunities in there.

Action movie critiques, discussions around popular television shows like Game of Thrones. Huge online communities existed that were very, very popular, just to talk about Game of Thrones fan theories. Self-improvement, book reviews, productivity, career advice, interview tips. You can move into relationships, marriage advice, psychology, science, physics, astronomy. 

The list goes on and on and on. And I hope that these little ideas for possible niches that you could explore will plant the seed for something that you can go take and make your own and start your own blog about. And remember, the most important thing to keep in mind when choosing a niche for your blog is that you're proving to yourself that other people already exist out there who are searching for answers on this subject matter. You don't wanna start a blog that only has you as an audience. 

Now, that could be a good recipe for a personal activity; however, if you want to build a business around your blog, there need to be real people out there searching for content already. And that's proven by doing some of this research, and you wanna do keyword research to make sure that there are at least thousands of people searching for these topics every day. Now I want you to go ahead and click the link below this video. 

There's a step-by-step tutorial over on my blog that'll teach you how to pick a niche blog idea that's right for you, and actually validate it out there in the real world to prove that this is a subject that you can actually build an audience around, and then eventually monetize. 

So let's keep the fun going.

What's up, everyone. Today you're gonna learn about country code, top-level domains, or ccTLDs. Internationalization is basically what this is. 

We're gonna talk about everything that's important around country-specific domains, whether or not you should buy them, what the implications are for localized and internationalized rankings in Google and other search engines. 

Stay for the whole post. We're gonna get deep into the details on international SEO here. 

I'm Abhishek with techyhydra.com, let's get going. 

Okay, so country code top-level domains, or ccTLDs, so talking about international SEO here in a moment, but just a quick reminder before we get going on that. Thinking about the technical stuff around SEO and country-code top-level domains, we're gonna dive deep into SEO, but SEO is only one piece of a more comprehensive digital marketing strategy, so while it's super important and I'm a huge fan of it and I love it, don't neglect all of your other digital marketing channels. SEO is just one component. 

Then within SEO county code top-level domains are just one component of that. This is just one thing among many that you should be doing from an SEO perspective and SEO is one thing among many that you should be doing from a digital marketing perspective. Do keep that in mind as we dive in. Okay. Country code top-level domains. 

A country code top-level domain or ccTLD, this is just an internationalized version of what you might be familiar with. It depends on where you're from, where you grew up, or where you may have lived, but this differs from country to country and it's colloquially different as well. 

I'm from the US. I grew up in the US and for most of my life, I've heard nothing but .com. In Germany, very common is .de. In Australia, very common is .com, .Au, or .Au. Mexico .mx. China .cn. A country code top-level domain is just the domain extension.

 It generally has a country connotation or a regional connotation. It's essentially a domain that I can decide it signifies it's from a particular place. Websites that are ending in .de are designed for German users. Let's get into the weeds here. Country code top-level domains are the most powerful way to rank a domain or rank a page in a certain country. 

There are other ways to do it. 

I could technically get a page on our website, clickminded.com ranking in Germany. I would have to do a lot and talk about sort of how I would do that, but the fastest, most powerful way to do this is to get the country code top-level domain of the country in question and use that. In general, apples to apples, if you have two pages and they're exactly the same and one is on a .com and one is on a .de, the one that's on a .de is generally more inclined to rank better in the Google German version or in Google.de. Keep that in mind. Google assumes that all of the content on a country code top-level domain is designed for that country is gonna buy us rankings toward that country, but keep in mind this is unrelated to language. 

This is country-specific. Documents on a .de domain or on a .fr domain, or a .com, .Au domain, those documents are designed for Germany and France and Australia but they're not actually language-specific. These are country specifications. Stay away from country code top-level domains if you're targeting global traffic. They're a huge headache. One massive problem I saw very popular in San Francisco when I first moved there in 2011, as people were getting .it version of a site, which is the Italian domain. They were either doing IT services or they made up some cute clever name for their start-up and they were ending it in .it and then they were super confused as to why they weren't ranking in search results for the United States. It's because it's a massive signal to Google that this content is designed for Italians. They were doing great on Google.it, but not on Google.com. 

Watch out for this. 

A lot of people try and get cute with their domain names, and it hurts them a lot. It's also colloquially difficult for a lot of people to understand a lot of these domain name extensions. Wherever you are, whatever is kind of colloquially popular, just use that. It makes it way easier. One test I like to use, I call it the mom test. When you pick your domain name, you call your mom, you say your domain name one time over the phone, and if your mom is able to go to a browser, input that domain name, and get to your page without any clarification from you at all, it's a good domain name. If not, it's a bad domain name. 

The other version of this test is the crowded bar test. If you said your domain name one time in a crowded bar to someone, could they remember and visit it the next day. If you fail either of these tests, it's a bad domain name. Keep that in mind. The exception here is what is called GccTLDs, Global country code top-level domains where Google basically came out and said, "Okay, yes .de is for Germany and yes .fr is for France, but it looks like most people are buying certain domain extensions and they're not really targeting those places." .IO is for the Indian Ocean, but every single one is a start-up or an app. They basically said .io actually is gonna be global. .CO originally for Columbia, the same things, it's becoming very popular. 

A lot of people are using that kind of for their startup. .TV ... There's a list of a bunch of others, we'll list those in the resources down below. The basic idea here, though, is that if you're not a Global country code top-level domain, you're going to be biased toward whatever country that you actually are, so keep that in mind. Okay, let's go through a little list of how to think of this, depending on who you are and kind of what your business is and who you work for. There are a bunch of different questions you should ask yourself before investing in country code top-level domains or before investing in internationalization strategy. 

First of all, do you operate in a certain country and you have no plans of expanding beyond that? 

Are you a French coffee shop chain, maybe you have one or two retail locations and maybe you want to go to three or four, but you'll never expand beyond France. Fine. Get the .fr, totally fine, no issues there at all. Go for that country code top-level domain. Do you operate in multiple countries? Maybe you're in the US, in Canada, maybe over in the UK, or maybe you're in France and you'll also go to Germany, I would recommend still picking on a domain, but using country codes subfolders. It's what we did at PayPal. I managed search engine optimization for two years at PayPal.com and everything still happened on the .com, but the localized versions of the actual web application were on country code subfolders. 

All of our Mexican content was on /MX. All of our Spanish content was on /es. All of our French content was on /fr. Basically, we had the localized versions of each country-specific site in a subfolder and all of our internationalized links and the content all that would live there. But we only had one domain. This was technically much easier to manage. Every time you're adding an incremental domain, it's tough. It's technical. You gotta do a lot of stuff. You have to manage registrations and crawl budgets, Google search console, analytics, cross-domain tracking. There's so much there. If you're just getting started expanding, picking one domain and using a country-specific country code subfolder is actually an okay way to do it. That's how we did it at PayPal. 

The big dog one is this. Are you everywhere? Do you have multiple offices everywhere? Do you have content in multiple languages? Are you a massive operation? Then you can go ahead and buy country code top-level domains. I really wanna warn against this. You wanna be careful. PayPal was even big enough that they ... It didn't make sense to them, it's actually technical reasons why it didn't make sense to them ... A story for another day. 

The point here is massive companies are still in situations where they only use one domain and they use a country code subfolder. Don't think you need to do this but you can. At Airbnb, I managed search engine optimization there, we had 26-27 different country code top-level domains. There's some very complicated intricate engineering on the back end around making localized copies of each domain. A lot of management in order to do all that. 

Lots of different versions search console and analytics. Do keep that in mind. But, it's a fantastic ranking signal. All of our content was translated by local translators and on that country code specific version of the domain, it's great for search engines. It's great for users. It's extremely expensive and very difficult to maintain. Do keep that in mind. If you're not gonna expand at all ... Just to summarize ... If you're not gonna expand at all, stick with the country that you're in. If you're expanding a little bit or you're a start-up that just wants to deal with a lot of the technical overhead, pick one domain and build up country-specific versions on the subfolder. If you're a massive operation and you're willing to invest in all of the behind the scenes infrastructure you need to keep multiple versions of the domain up, then go ahead and buy the multiple country code top-level domains. 

That's it. That's all there really is to country-code top-level domains or ccTLDs. 

I hope that was useful. If was helpful and if you learned something today, go ahead and click subscribe down below for even more digital marketing tactics and tips from us. If you're on YouTube, we would love a comment. 

What'd you think of this? Are you back and forth between whether or not you should pick up your country code top-level domain? Would love to hear from you. I read every single one. 

Finally, if you want a super-comprehensive SEO checklist from us that includes internationalization and all the technical stuff you need for country code top-level domains, go ahead and click that link below to techyhydra.com to get your free SEO checklist right now. 

Thanks a lot.

When you look at websites that are ranking on page one of Google, there are a few common traits that set them apart. And I made it my mission to learn what these traits are so I can replicate it for my own business and for my marketing clients. 

And today, I'm going to break down the exact process that you need to follow in order to write content that ranks on page one, step by step. 

Hey, everyone, I'm Abhishek, and today, I'm going to tell you how to write content that ranks on page one of Google, step by step.

Before we get started, make sure you subscribe to this channel. And if you're on YouTube, click the alert notification that when we want to go live, you'll get notified. You wouldn't believe how often I get asked, 

"How can I bring more traffic to my site?" 

Or, "How can I write a blog that ranks?" 

Well today, I'm going to help answer that for you. Here's a step by step guide on writing a blog post that ranks on page one. Step one, know your audience. This is important because if you're writing for the wrong person, it doesn't matter where you rank, you're not going to do well. That traffic isn't going to convert into revenue, and you're going to be wasting time and money because you had to produce that content. You need to understand your target audience, what resonates with them, and what will bring value to their lives before you begin writing. 

For example, if your target audience is dog owners, you don't want to write about the best cat food on the market. Instead, you want to give them tips on the healthiest dog foods. Also, you need to work on producing unique content that'll stand out from all the competitors, because there's already a tone of content out there. 

So first off, go to Ubersuggest and type in keywords that you're trying to go after. It'll give you demographic information, it'll tell you the age range of the people searching. This will give you a good idea of this keyword is a good fit or not. It even tells you how many of those visitors actually click on the paid listings versus the free listings, versus no listing. 

And in the content ideas report, it'll show you all the content that's popular based on Google search traffic, backlinks, and social shares. So you want to take the best ones and consider creating content around that and avoid creating content around the topics that don't do well in all three of those categories. The second set is understanding the proven blog post-on-page SEO process. When done correctly and effectively, on-page SEO can drastically improve your site's search performance. I've heard of people who rely solely on paid ads to get traffic. 

However, according to the Search Engine Journal, over 70% of users ignore paid ads, focusing solely on organic results. This is another big reason why I tell people to focus on SEO as well as paid. Right? 

Your just someone does one you want to do both. The process of structuring your content and optimizing various elements of that page is the key to on-page SEO. Optimizing your blog for keywords is one thing, but there are other factors within your content that can help you rank. So if you're on WordPress, you can just use a Rank Math, SEO plugin, or iOS, either one works well. I found that Rank Math is a little bit better for you beginners, yourself. If you have a little bit of money, their paid version is amazing. 

Another thing you can do is go to Ubersuggest, type in your URL, click on the site audit report in the left navigation, it'll tell you all the errors down on your web page and what you should fix. What you'll find in that Ubersuggest report is it breaks it down and priority with the top items being the ones that have the biggest impact on your traffic, and the items at the very bottom having the lowest and the least impact to your sure traffic. The third step I have for you is to write blog posts that provide practical value to your audience. Readers don't want a generic blog post, they want something that's going to be worth their while. 

Something that they can finish with and be like, "Okay, I'm going to go and do this now." That's an example of a good piece of content. Years ago, I went to HowStuffWorks and I was finding an article on how to install a bidet. I found that through Google men on Howstuffworks, and the article didn't teach me how to install a bidet. 

I was pissed off, never went back to Howstuffworks. And that's the example of the type of content you don't want to create. On the flip side, if the article taught me how to install a toilet, and then I could go and then take action and install the toilet, I would be ecstatic. That's the type of content you want to produce, doesn't have to be on toilets, And when you're going after all these terms, keep in mind, you should be doing keyword research, right?. 

You need to look at the questions that most people are typing in and looking for. Through Ubersuggests in the keyword ideas section, you can see a list of questions, that people type on a daily basis for the keywords that you're going after. Look at some of these keywords, make sure you integrate them within your h1 tags, your title tags, and your meta descriptions, as well as within your content. And when you're creating this content, it's important not to just push out content whenever you feel like, you want to have a content calendar so you know what days you're going to publish consistently. 

For example, the techy hydra website, I always publish every single Tuesday. Yeah, sometimes if Christmas falls on a Tuesday, I'll miss that week. But in general, I'm blogging every Tuesday for at least 50 weeks out of the year. 

The fourth step I have for you is to use the AIDA model. This model has been around for years. And the reason being is because it works. It's an effective model for writing persuasive and engaging content. It looks a little something like this. If you're not familiar with what it stands for its awareness, interest, desire, and action. Awareness is grabbing the reader's attention in the first place. It's how you get traffic to your site, and even getting potential customers. This is where the title and meta description are very important. 

Your job is to write something that's captivating in the title that draws people in and makes people click through. Remember, a headline is so critical that 73% of buying decisions are made from the point where readers come in contact with your title. And as they say, eight out of ten people will read your headline but only two out of ten will click through and read the rest. So make sure you focus on your headline. 

Now with interest, you want to stimulate interest. It's important because it keeps the readers on your page and possibly on to other pages of your website. So you want to expand on what you're promising in your headline. As for the desire, the best way to build a strong desire and your posts are to use bullet points. Not too many bullet points, but just enough to build the desire. Studies show that people are more likely to make a choice. 

When choices are limited. Keep this in mind with your readers as well. The call to action is all about asking your readers to participate in something. Whether it's a product a service, is to move on to the next step. It could be opting into your email list and then from your email list, you drip people get to know more and then sell them again, without taking action, right? 

These people aren't going to convert into revenue. And there's nothing wrong with having multiple calls to actions on your site. On the Techy Hydra website, you'll notice, I have called to action throughout my whole website. Sometimes I have top bars, I have sliders, I've ads in my sidebars but having multiple calls to actions, I'm more likely to convert my readers into customers. 

Now if you need help to generate more sales and more traffic check out my ad agency Abhishek digital. If you enjoyed this video Like it, share it. If you have any questions, leave a comment and I'll make sure I answer it. 

Thank you for reading.

• There are over 1.94 billion websites on the internet. 
• There are over a billion blogs on the internet. 
• That's roughly one blog for every seven people in this world. 
• There are over four million blog posts that are being published each and every single day.

Hi, everyone, I'm Abhishek. And today, I'm going to answer the question of is blogging still worth it? 

Before we get started, make sure you subscribe to this channel. If you're on YouTube, click the alert notification. This way, whenever I go live whether it's on Facebook, LinkedIn, YouTube, you'll get notified. 

Now, the short answer to this question is no. The long answer to the question is yes. 

Now, don't just shut off this video and stop blogging if you have a blog. In the traditional sense, blogging is not worth it, of just creating text-based content, cranking out a ton, and expecting it to do wonders for you. 

Here's what you need to do if you want to still thrive in the blogging world today and in the future. Number one, don't just focus on text-based content. 

Traditionally, blogs were just text-based content and that's what people would publish. And they would just say, here's my website, here's a blog post, and that's it. And that's great, but you know what? Now, text-based content isn't everything. 

We all use something called a mobile phone. This mobile phone, people are using it to watch videos, listen to podcasts. So when you're blogging, don't just blog text-based content. Create video-based content. Create audio-based content. Publish that on your blog. 

Also, publish it on other channels as well. And that's the second thing that I wanted to get into. Blogging is no longer about just putting content on your site. That content should sit everywhere. You may be wondering, Neil, but Google penalizes for duplicate content. 

No, that's a myth. Google does not penalize for duplicate content. They've stated it publicly, so you don't have to worry about that. So take that blog text-based content that you have, also repost it on Facebook. 

Also, repost it on LinkedIn. Right? 

You want to put it wherever you can. Heck, I would even create a medium.com account, and repost it on Medium as well. Take your videos, put it on YouTube, put it on LinkedIn, put it on Facebook, put it on Instagram TV. Have you noticed wherever you're watching this video, go to any other social network, look me up, you'll see the same video. 

Why? 

Because I post the same content everywhere. Some people use YouTube, some people use Facebook. People are spread on all these social platforms. I want to capture them everywhere. The third thing that you need to know is blogging on how it used to be, in which you just create text-based content, you rank, you drive that traffic to a product or service, collect leads, you do well. Blogging doesn't work that way anymore. Blogging is very expensive. And here's what I mean. Let's say you get these rankings. Then Google comes around, they release a Google update. Have you noticed that the people that get hit the most with these updates and don't rank as high, are the sites that aren't updating their content? Look at Wikipedia. Whatever you search for, I bet you they're probably on page one. Why, because Wikipedia is constantly updating that same article over and over again. Yes, maybe they're not doing it, but the community is. 

The same will go with your website. If you update your content over and over again, keep it fresh, up to date with the latest and greatest, you're going to do better. But if you don't, you'll notice that your rankings will continually slip over time. Maybe not your main page or the parent pages, but your pages that are going after long-tail phrases, those are the ones that'll continually slip if you're not updating your content on a regular basis. 

To give you an idea, currently, I have three people employed full time, all they do is update my old text-based content. If you do all of that, you'll also find that blogging still doesn't produce as big of an ROI as it did four, five, six years ago. And why is this? It's because no matter where people are and what they're using, it's harder to convert them, especially on these mobile devices. 

Harder to convert them off of YouTube than it is from your own domain. Harder to convert them from Facebook than your own domain, because Facebook wants to keep people on there so they make more ad revenue. So this is the last tip, and this will end up making blogging worth it for you to continually do. You got to continually collect emails and push subscribers. So you can use tools like subscribers.com or Hello Bar or Mailchimp. Use whatever you want. If you continually get these people to come back to your site, get them to subscribe. 

That'll give you a shot at selling those people over time. If you don't sell them over time, it won't do as well for you. If you expect people to just watch a YouTube video or a Facebook video, and buy from you right away, it's not going to happen. 

That's why it's very important to build that audience through email, push when they come to your site, and get them to keep continually come back, so that way you can convert them over time. If you make those changes and you adapt, blogging is still worth it. 

If you don't and you just want to focus on writing a text-based content, never update it, write me-too content, and the same stuff that everyone else is going to write on, you're not going to do that well. 

But when you change to that fresh new perspective, that's when you'll notice you're still going to get an ROI from blogging. If you need help with your content marketing, generating a better ROI, and getting more traffic, check out my ad agency, Abhishek Digital.

 And if you have any questions, leave a comment below. If you enjoy the video, share it, like it, tell other people about it, and subscribe to the channel Techy Hydra. 

Thank you very much.